What is AdWords?

Briefly, and for the novice, AdWords are those small adverts that you see on the right-hand side of a search results page after you have carried out a Google search. The ads that appear there do so because they have been previously set up with the keywords that you searched for when you inserted them into the Google search box. Any company or individual with a website can carry out an AdWords campaign, and Magic Bullet will be happy to advise you about how to reach online audiences in South Africa, and to arrange it for you. When someone clicks on an AdWords ad, the link takes them to the URL of the "owner" of that AdWords campaign. The great thing about AdWords is that, as the advertiser, you only have to pay for each time someone clicks on the ad. This is called a Pay per Click, or PPC.

PPC

Pay Per Click advertising is also known as PPC advertising, and is a form of Internet marketing that places paid advertisements next to actual search results. These search results are the main list of results turned up by an Internet search through a search engine such as Google or Bing. Just to the right of the organic results, you'll see advertisements that closely resemble the search results, with titles and descriptions related to the keywords in the search. PPC advertising such as AdWords involves bidding for your ads to appear on search engine results like Google when users search for specific keywords, or on web pages in which the content is relevant, and the owner has elected to display AdWords. Your ads only appear when someone is looking for what you have to offer, and you only pay when someone clicks on your advert and by doing so visits your website. This makes it one of the cheapest and most effective forms of advertising. The success of your PPC campaign is also easily measurable, unlike expensive mass media methods.